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GREG HARRISON, MPIRE CO-FOUNDER AND CTO
An interview with Greg Harrison, CTO and Co-founder at Adxpose, on policing fraudulent traffic and preventing “black hat” techniques.
NEW DATA USE GUIDELINES FOR AMERICA
An amended model contract has been released for online media procurement that would limit advertiser’s and publisher’s ability to use data “owned” by one or the other.
LABOUR LOOK ONLINE FOR 2010
The Labour Party will expand its online marketing through e-mail and social networking in an attempt to challenge the Conservatives for the next general election.
REAL-TIME PHONE NUMBER VALIDATION
London based lead generation specialists, GoAllOver, have launched landline and mobile number validation in real-time - enabling instantaneous transfer of clean telephone data.
BANNER FRAUD
A response to the article by Emily Steel in the Wall Street Journal on banner fraud. The thing is - most of the fraud can be eradicated simply. Millions wasted? Millions more will be wasted doing the wrong things to end it.
LOOKING FOR A CTO
We are looking for a CTO now. Apply here.
WHAT PRICE PER LEAD?
How does the market find the “right price” per lead - in a sector where concepts such as best advice and utmost good faith are still in their infancy?
GOALLOVER LAUNCHES “THE NEWSPAPER”
“The Newspaper” - Islington’s voice for marketing oldtimers since, well, today actually!
INTRODUCING PREDUPE
The patent pending algorithm empowering “predupe” by Goallover
Virgin Media Guilty
Computing article regarding Virgin Media data breach
