NEWS REVIEWS
LABOUR LOOK ONLINE FOR 2010
The Labour Party will expand its online marketing through e-mail and social networking in an attempt to challenge the Conservatives for the next general election.
BANNER FRAUD
A response to the article by Emily Steel in the Wall Street Journal on banner fraud. The thing is - most of the fraud can be eradicated simply. Millions wasted? Millions more will be wasted doing the wrong things to end it.
WHAT PRICE PER LEAD?
How does the market find the “right price” per lead - in a sector where concepts such as best advice and utmost good faith are still in their infancy?
THE WEATHER BELL CHIMES
This article focusses on why online lead generation is a must have element in 2009 marketing campaigns, and why professional, specialist online lead management technology is now not just “nice to have” but is now a “must have”.
THE GOALLOVER 08 COLLECTION
For the 2008 merchandise, it was decided to use a retro typeface from the promotional material of a major world sporting event. The artwork was painstakingly analysed and considered. Because there were no examples of the original font applied to letters other than MEXICO, the artist and Goallover management worked arduously to decide how best [...]
