// archives

INTERVIEWS

This category contains 3 posts

TRUEFFECT COO - SCOTT NELSON

An interview with Scott Nelson, COO of TruEffect - the adserver company that told the FTC there was “another way” of handling cookies that did not require third party “profilers”.

WEB ANALYTICS ASSOCIATION CHAIRMAN - JIM STERNE

An interview with Jim Sterne, Chairman of the Web Analytics Association, discussing cookies, customer tracking, targeting, analytics, and the privacy issues affecting online marketing.

AUDIENCE SCIENCE CEO - JEFF HIRSCH

An exclusive interview with Jeff Hirsch, CEO of Audience Science (formerly Revenue Science), one of the largest behavioural targeting adserver companies in the world.