LEAD GENERATION
WHAT PRICE PER LEAD?
How does the market find the “right price” per lead - in a sector where concepts such as best advice and utmost good faith are still in their infancy?
Econsultancy Vendor Showcase
This post represents the presentation given at the Econsultancy Vendor Showcase in London on May 20, 2009. One or two elements are password protected. For full access, email us for the passwords.
LOBBYING THE IAB - TIMELINE
A brief timeline charting the Goallover led lobby for industry standards in the online lead generation field.
LEAD VERIFICAT10N AND VALIDAT10N
A 10 point program for helping clients select the level of lead validation that they wish to have applied to their lead generation campaign - in accordance with the use of LOLA.
WHY USE MULTIPLE LEAD GENERATION NETWORKS?
It makes sense to buy from more than one lead generation network!
THE WEATHER BELL CHIMES
This article focusses on why online lead generation is a must have element in 2009 marketing campaigns, and why professional, specialist online lead management technology is now not just “nice to have” but is now a “must have”.
LEAD MANAGEMENT SOFTWARE
LOLAGROVE Lead Management Software Version 2.3 is the latest released version of lead management software by Goallover Limited. LOLA clients include Orange and T-Mobile, Amnesty International and SOS Childrens Villages. Leading world class brands use LOLA.
LEAD QUALITY
In February 2008, the IAB in the USA released their latest Best Practice article in the field of Online Lead Generation. It focuses on lead quality, accountability, validity, and definitions. This last word is probably the most critical.
At Goallover, we have spent the past 2 and a half years developing a lead management system which [...]
