OPINIONATED
NEW DATA USE GUIDELINES FOR AMERICA
An amended model contract has been released for online media procurement that would limit advertiser’s and publisher’s ability to use data “owned” by one or the other.
BANNER FRAUD
A response to the article by Emily Steel in the Wall Street Journal on banner fraud. The thing is - most of the fraud can be eradicated simply. Millions wasted? Millions more will be wasted doing the wrong things to end it.
WHAT PRICE PER LEAD?
How does the market find the “right price” per lead - in a sector where concepts such as best advice and utmost good faith are still in their infancy?
TRUEFFECT COO - SCOTT NELSON
An interview with Scott Nelson, COO of TruEffect - the adserver company that told the FTC there was “another way” of handling cookies that did not require third party “profilers”.
GOALLOVER.COM PRIVACY POLICY
Before we go any further, here is the Goallover Limited Privacy Policy for this website which we hope is sufficiently “clear and prominent!”
WEB ANALYTICS ASSOCIATION CHAIRMAN - JIM STERNE
An interview with Jim Sterne, Chairman of the Web Analytics Association, discussing cookies, customer tracking, targeting, analytics, and the privacy issues affecting online marketing.
AUDIENCE SCIENCE CEO - JEFF HIRSCH
An exclusive interview with Jeff Hirsch, CEO of Audience Science (formerly Revenue Science), one of the largest behavioural targeting adserver companies in the world.
“CLEAR AND PROMINENT” NOTICE
A review of what Goallover considers to be the “key” to the Febryary 12 FTC report, which published new privacy guidelines for behavioural targeting ad serving companies.
SPECIFIC TROJAN HORSES
Do resellers use retargeting to reduce the revenues of their suppliers?
ON DEEP PACKET INSPECTION
A muse on the balance between targeting and profiling
