LEAD GENERATION
LOBBYING THE IAB - TIMELINE
May 13, 2008
Goallover commences dialogue with the IAB, to establish an online lead generation committee, and ensure that the UK marketplace is not rife with legal breaches and mis-selling.
October 6, 2008
Goallover and DLG announce strategic agreement to lobby for lead generation best practice, definitions for lead validity, the importance of independent lead management technology, and increased transparency. After a series of planning meetings, the first meeting with IAB staff
December 19, 2008
Clash Media call for industry standards and stricter compliance with the Data Protection Act, in a press release. The move is applauded by Econsultancy.
May 6, 2009
The IAB UK announce that the Online Lead Generation TaskForce has been created and concurrently publishes the first Taskforce document - available through this link.
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