LEAD GENERATION

Econsultancy Vendor Showcase

This post is the post that details what will be presented at the Econsultancy showcase.
Robin Caller, Founder and MD of Goallover will make the presentation. He will present the following :


BRAND PROTECTION

1) Brands wishing to undertake “lead generation” could do well to consider a professional lead management solution - it will save them from their brand being seen to send out emails such as this one. LINK ONE


DATA PROTECTION BREACHES

2) Now that we have the attention of the reader/audience - we can talk about the responsibilities of the brand not only to itself, but to its customers.  First, let’s highlight a few famous data protection act breaches. LINK TWO and LINK THREE


DATA FLOW

3) A brief moment will be taken to consider how many parties are involved in a typical online lead generation program, together with an outline of the specific challenges facing advertisers - who are legally obliged to ensure that terms and conditions and privacy policies are available at the moment of capture. LINK FOUR


CONTRACT FLOW

4) A brief moment will be taken to provide the readers with an example of the flow of contracts that are required to ensure data protection regulations are clear, and that any data processor has been duly contracted and authorised by the relevant party. The use of LOLA simplifies this for the clients and all necessary legal documentation has already been produced. LINK FIVE


LOBBYING FOR BEST PRACTICE

5) For more than a year, Goallover has been lobbying the IAB in the UK, and partnering with lead generation companies, to spearhead the creation of a Lead Generation TaskForce (and ultimately a Committee). Our goal is to produce market definitions, intra-company data transfer protocols and reporting standards, and ensure legal compliance by IAB members. LINK SIX


VALIDATION

6) With respect to lead validation, Goallover has developed a “10 point standard” to help clients define what level of validation their lead management clients require.  Most importantly, Goallover’s lead management platform enables the full spectrum of lead validation, whilst ensuring client and  any intermediary remains fully compliant with the Data Protection Act. The 10 point standard is available on LINK SEVEN


THE LIVE FLOOR SHOW BEGINS

7) For a live demonstration of LOLA, a full explanation of the SDK, data submission methodologies, validation processes, and licensing negotiations, please do not hesitate to contact us. Remember - LOLA will save you time - and that is the most expensive resource we have in life! LINK EIGHT IS THE WIRED ADVERT ON THE BOTTOM OF THIS PAGE.


INTRODUCING “PREDUPE”

At this moment, Goallover will announce the patent pending and trademarked feature which makes LOLA the single most cost-effective lead management platform available today. The patents ensure that only clients of LOLA will benefit from the significant efficiencies generated by a comprehensive solution to genuine and accurate “realtime” validation. LINK NINE


SUMMARY - LEADING THE MARKET

9) In summary, we are glad that we had the opportunity to present. At a cost of £100 per minute, we hope that the audience was properly validated - and that at least one major prospect will approach either Robin, Sam or Arturo at the interval. The future includes a self-service product with truly advanced functionality, available in June 2009. It’s all very exciting, this “data” world.


Thank you for listening and thank you for reading.

© 2009 GOALLOVER.