Asides

LOOKING FOR A CTO

Hello and thank you for clicking through to our site.

We are a London based internet marketing company. We are nearly 9 years old. During the past 8 years, we have serviced agencies and publishers operating in the online display advertising sector, introducing innovative new solutions to increase the effectiveness and efficiency of online advertising.

Three years ago, we started building a piece of software called “LOLA”. Now, LOLA is the market leader in her field, a real-time data verification and lead management platform, which dovetails with all the major ad servers. LOLA is winning more and more new business, and we are running an advertising campaign across job sites to try and find a new CTO to manage LOLA’s ongoing development. In brief, LOLA is a software application (specialist middleware) for real time and/or batch validation and verification of information submitted by online users and potential customers.

It delivers competitive advantage saving client costs and increasing sales revenues by enabling organisational scarce resources to be devoted and prioritised to qualified customers and valid leads. By sorting the online “wheat from the chaff” our clients begin their new customer interactions with a commercial head start – the right customer leads & the right priorities!

The system is secure, data protection compliant and easy to use with a web-based Graphical User Interface.

Lola works with customer and leads information from many sources including online web forms, online advertising platforms, mobile apps, ATMs, kiosks, interactive TV platforms, call centre software, and leading CRM platforms.

Lola efficiently and effectively cleanses input information using a 1, 2 or 3 step process; firstly automated rules (global syntax set), secondly multiple external data verification services, and thirdly a final human “eyeball” verification system. Lola’s proprietary rules (algorithms and protected IPR) are acknowledged to be a class leader in step 1 and the resulting efficiencies from automated elimination of “dud” leads save our clients significant internal and third party costs.

By using the system, clients who previously bought data and then paid to cleanse it, can now cleanse in real time which means they need only pay for the purchase, management, and storage of valid leads. By introducing cleansing at the “moment of capture”, LOLA delivers efficiencies throughout the processing of leads.

During verification & cleansing, extra information can be attached to enhance profile and processing prioritisation by call centres, sales and marketing teams, direct marketing initiatives and other components of a multi-channel CRM program. Lola has been acknowledged by our clients to make their lead prioritisation processes much more effective, significantly improving conversion rates leading to increases in sales revenues and customer profit margins.

The system is only partially developed, but is already successfully commercially active in the UK market. Current clients include AVIS and T-Mobile and media agencies such as BLM, Starcom and i-Level.

We are very excited about how things are going, and we are looking for a Chief Technology Officer capable of taking us global. LOLA is already capable of operating in more than 20 countries, each with unique nuances of language and data verification. We believe we are the most advanced real time lead management platform operating within digital advertising.

Hence the advert that you clicked on. What we are hoping is that you will browse our site, and send us your CV if you are interested in joining our company. We are more than happy to provide you a demonstration of our service to date, and discuss our future plans with the right prospects.

Thank you for visiting us here at www.goallover.com

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