NEWS REVIEWS

LABOUR LOOK ONLINE FOR 2010

The Labour Party will expand its online marketing through e-mail and social networking in an attempt to challenge the Conservatives for the next general election.

Specifically, Labour wants to improve online data capture and increase awareness of their online community, Members-net, through social network giants such as Facebook and Twitter.

They are currently recruiting positions, including digital marketing co-ordinator, who will handle data analysis, profiling and targeting. Implementation of the online marketing campaign will begin with test online ads.
Labour’s push in online marketing establishes the current day need for online presence and data capture in order to run a successful marketing campaign.

Labour MP Kerry McCarthy, established as Labour’s new media campaign spokeswoman and swears by Twitter (a.k.a ‘Twitter Tsar’). McCarthy even explained that she didn’t mind that The Sun newspaper switched political stance to The Conservatives, as ‘we have Twitter’.

Thusly Labour are looking to the web, instead of print, for their support and marketing awareness for the next general election.

© 2009 GOALLOVER.