PRESS RELEASES

REAL-TIME PHONE NUMBER VALIDATION

REAL-TIME LANDLINE AND MOBILE DATA VALIDATION LAUNCHED BY GOALLOVER

London based lead generation specialists, GoAllOver, have launched landline and mobile number validation in real-time - enabling instantaneous transfer of clean phone data.

GoAllOver’s ‘platform agnostic’ online lead management software LolaGrove has successfully integrated phone number validation for a campaign with Atlas Solutions (in association with EDM) that required the transfer of clean landline and mobile data to a call centre three times per day.

The phone number cleansing process has rejected leads even from sources that provide pre-validated, PAF-checked data. This is due to LOLA’s advanced methodologies, which are the most sophisticated in the market.

Managing Director, Robin Caller, explained that phone data cleansing makes life cheaper and simpler for the supplier:

“Real-time landline and mobile validation not only saves money and media spend, but also saves the cost, time and effort involved in calling dud leads at call centres. Our clients think beyond the spend - they think about the downstream implications of processing useless data.  By eliminating nonsense up front, efficiencies trickle through the entire operation”

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Notes to Editors

About LolaGrove

• LolaGrove is the UK’s only independent lead management software, capable of validating and verifying leads being bought and sold.
• Designed and built by the Goallover team since 2006, LolaGrove utilises unique verification mechanisms to ensure data verification of the highest quality.
• The LolaGrove software also benefits from the unique and patented predupe technology. “Predupe” is a registered trademark of Goallover.
• LolaGrove, originally developed in 2006 for Monster Inc’s consumer division and deployed across sites such as Bebo, Ringo, Hi5, LoveHappens and Tickle, LOLA was designed and built to manage the lead generation business of Monster’s Grapevine consumer network.

About GoAllOver Ltd., UK

• GoAllOver is one of the major players in the UK online lead generation industry. The organisation is member of IAB Lead Generation Taskforce, UK.
• Since October 8, 2001, Goallover Limited has been responsible for developing, introducing, and delivering new market solutions to the UK online advertising industry. Amongst its “finds” and companies launched into the UK are P2P file sharing platforms Kazaa, Morpheus and Grokster, Tickle Inc, UGO.com, Glam.com. And amongst its software introductions are CheckM8.

© 2009 GOALLOVER.