// archives

behavioral targeting

This tag is associated with 1 posts

AUDIENCE SCIENCE CEO - JEFF HIRSCH

An exclusive interview with Jeff Hirsch, CEO of Audience Science (formerly Revenue Science), one of the largest behavioural targeting adserver companies in the world.

BEHAVIOURAL TARGETING DEFINITIONS

An introduction to behavioural targeting, and a provision of some very much needed definitions, to assist those discussing the subject. It seems to make sense for everyone to know what each other means!