BEHAVIOURAL
TRUEFFECT COO - SCOTT NELSON
An interview with Scott Nelson, COO of TruEffect - the adserver company that told the FTC there was “another way” of handling cookies that did not require third party “profilers”.
WEB ANALYTICS ASSOCIATION CHAIRMAN - JIM STERNE
An interview with Jim Sterne, Chairman of the Web Analytics Association, discussing cookies, customer tracking, targeting, analytics, and the privacy issues affecting online marketing.
AUDIENCE SCIENCE CEO - JEFF HIRSCH
An exclusive interview with Jeff Hirsch, CEO of Audience Science (formerly Revenue Science), one of the largest behavioural targeting adserver companies in the world.
“CLEAR AND PROMINENT” NOTICE
A review of what Goallover considers to be the “key” to the Febryary 12 FTC report, which published new privacy guidelines for behavioural targeting ad serving companies.
THE WEATHER BELL CHIMES
This article focusses on why online lead generation is a must have element in 2009 marketing campaigns, and why professional, specialist online lead management technology is now not just “nice to have” but is now a “must have”.
