“BELOVE THE LINE” ADVERTISING
definitions
BEHAVIOURAL TARGETING DEFINITIONS
An introduction to behavioural targeting, and a provision of some very much needed definitions, to assist those discussing the subject. It seems to make sense for everyone to know what each other means!
LEAD QUALITY
In February 2008, the IAB in the USA released their latest Best Practice article in the field of Online Lead Generation. It focuses on lead quality, accountability, validity, and definitions. This last word is probably the most critical.
At Goallover, we have spent the past 2 and a half years developing a lead management system which [...]
© 2009 GOALLOVER. 
