// archives

IAB

This tag is associated with 1 posts

WHAT PRICE PER LEAD?

By admin ⋅ September 4, 2009 ⋅ Post a comment

How does the market find the “right price” per lead - in a sector where concepts such as best advice and utmost good faith are still in their infancy?

LOBBYING THE IAB - TIMELINE

By admin ⋅ May 13, 2009 ⋅ Post a comment

A brief timeline charting the Goallover led lobby for industry standards in the online lead generation field.

WEB ANALYTICS ASSOCIATION CHAIRMAN - JIM STERNE

By admin ⋅ March 12, 2009 ⋅ One comment

An interview with Jim Sterne, Chairman of the Web Analytics Association, discussing cookies, customer tracking, targeting, analytics, and the privacy issues affecting online marketing.

LEAD QUALITY

By admin ⋅ December 1, 2008 ⋅ Post a comment

In February 2008, the IAB in the USA released their latest Best Practice article in the field of Online Lead Generation. It focuses on lead quality, accountability, validity, and definitions. This last word is probably the most critical.
At Goallover, we have spent the past 2 and a half years developing a lead management system which [...]

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