An exclusive interview with Jeff Hirsch, CEO of Audience Science (formerly Revenue Science), one of the largest behavioural targeting adserver companies in the world.
A review of what Goallover considers to be the “key” to the Febryary 12 FTC report, which published new privacy guidelines for behavioural targeting ad serving companies.
An introduction to behavioural targeting, and a provision of some very much needed definitions, to assist those discussing the subject. It seems to make sense for everyone to know what each other means!