“BELOVE THE LINE” ADVERTISING
site retargeting
NEW DATA USE GUIDELINES FOR AMERICA
An amended model contract has been released for online media procurement that would limit advertiser’s and publisher’s ability to use data “owned” by one or the other.
BEHAVIOURAL TARGETING DEFINITIONS
An introduction to behavioural targeting, and a provision of some very much needed definitions, to assist those discussing the subject. It seems to make sense for everyone to know what each other means!
© 2010 GOALLOVER. 
