User Experience

Our member sites dictate which specific formats appear on their page, in a measure to ensure that publishers retain control over the experience their users will enjoy while visiting their sites.

Each publisher also selects the level of exposure to each advertising format they offer, controlling the impact of advertising their visitors will experience. This increased function protects and enhances our audience’s acceptance of the formats we deliver.

This ensures that the inventory we have available is of a high quality and is considered by the owners of the sites to protect their users.

Thereafter, having secured quality inventory, the campaign targetting features hand over the control of user experience to the advertisers. We are offering an unprecedented level of control to advertisers making network buys.

Whereas previously a network buy has consisted of a standard banner run, the Goallover Network can now offer intelligent creative solutions across the broad reach of sites that a campaign often requires.



Example**:

Initial Campaign Launch: Deliver a single overlay three times per day or three overlays in consecutive sequence.

Phase One: Deliver a sequenced campaign with a high impact floater which transforms into to a skyscraper on the first page;

Phase Two: Deliver a skyscraper on the second page impression which transforms into to a banner on that second page;

Phase Three: Deliver a banner on the third page impression which transforms into a button on that third page;

Phase Four: Deliver the button for a further 6 impressions, or until it is clicked, before the campaign disappears.



**All this to a minimum number of uniques, in a specific timeframe.