Channels

Each publisher that joins our network is allocated specific labels which establish their general sector of interest. In specific instances, we also label sites based on their user action, because an “interactive” site is very different from a standard “content” site. A user who is interacting with a site is in a very different state of mind to a user who is just consuming or reading a site. So we also target based on this psycho-graphic, along with the usual options: Some of our channels include:

- Automotive
- Consumer Electronics
- Dating
- Digital Photography
- Entertainment
- Extreme Sports
- Information Technology
- Investing
- Parenting
- PC/Console Games
- PDA
- Real Estate
- Shopping
- Technology
- Teen
- Travel
- Winter Sports
- Women